Always-On Marketing and Its Positive Impact On Brand Funnel Over Time
The pandemic has changed the way we look at and approach brands. However, even before that, the revolution to provide the customers with 24X7 services
Hi! I'm
Devasish Auddy
Marketing Leader CX Empath Brand Advocate Advisory Board Member, CMO Council Fellow of Chartered Institute of Marketing, UK
Results-driven promotional strategist with 20-years of success conceptualizing and executing integrated marketing solutions. Enterprising visionary combining consultative team management with extensive knowledge of consumer behaviors. Innovative collaborator using data-driven approaches to achieve seamless client satisfaction and revenue growth. Focused decision-maker using the strong cross-functional application in executive leadership positions.
ABOUT ME
I love what I do since starting my career in Dubai 25 years ago. I am a brand advocate and have a deep passion to drive consumer experience through insights & digital transformation.
I am currently the Head of Marketing for HMD Global (The Home of Nokia Phones) leading an exceptional team of resilient marketers. I was awarded the “Most Influential Global Marketing Leader” in 2019 for my leadership & passion for the marketing field by World Marketing Congress.
I am an achievement-oriented marketing leader and seek to find ways to adapt as needed in this rapidly evolving business environment
EXPERIENCE
2016 – Present
Head of Marketing
Pioneered and implemented revamped communication strategy executing marketing campaign to reach top five market share in targeted countries. Heading E-commerce project for MENA markets together with cross-functional partners to manage business planning, content strategy, promotional campaign & online marketing. Managed e-Commerce branded store set-up, channel fulfillment, and investment to achieve 150% sales growth and 55% Share of Voice.
2014 – 2016
Head of Marketing Planning
Collaborated with key partners on joint marketing campaigns generating market share and price band portfolio. Orchestrated "Go-to-Market" strategy implementing guidance/transformation projects in a highly complex matrix organization. Generated 11% market share for target price band through national-level promotion.
2006 – 2014
Senior Channel Marketing Manager
Coordinated retail marketing strategies, processes, and guidelines across sales units. Implemented cross-functional strategic initiatives focused on consumer savings "Winning at Retail" WAR program. Managed GTM program from retail, consumer, and marketing operations platforms.
2000 – 2006
Senior Product Marketing Manager (CCI)
Managed cross-functional team in the development of business/marketing for the Middle East and North African Region. Executed product transformation throughout Pan Middle East and surrounding countries. Developed consumer imaging business from $80M to $180M (U.S.) over three years.
1995 – 2000
Executive (Personal Video)
Spearheaded strategic product marketing for Middle East & North Africa. Launched Digital 8 format capturing 21% market share during the first year launch.
EDUCATION
Fellow of Chartered Institute of Marketing (FCIM)
Charted Institute of Marketing (UK)
Telecommunication Marketing
(2007) INSEAD
Bachelor of Engineering, Electrical & Electronics
BVBCET
Certificate in Business Model Innovation
(2016) INSEAD
Media
Blog
CONTACT
FOCUS ON THE MIDDLE FUNNEL TO DRIVE BRAND PREFERENCE
The marketing funnel concept was developed in 1898 and has been in the industry for more than 120 years. The essence of the funnel concept
Devasish Auddy
- dev@auddyd.com
- Dubai, U.A.E